You can always switch to a standalone prime video membership for accessibility to the streaming service only. If you are not subscribed to Prime membership, you can purchase or rent prime video content on a pay-per-title model. Video quality varies from SD to Ultra HD and HDR depending on the show and your system. Prime video offers ad-free streaming services. With time, Amazon has also introduced the concept of online buffet-style streaming. Originally, the platform served as a service to buy and stream TV shows and movies. Amazon Prime Video is an OTT platform that offers video streaming services with a growing library of high-quality original content and an extensive streaming catalog of films and TV shows.